Bilimoria was born in Hyderabad, India of Parsi Zoroastrian descent. He founded Cobra Beer in 1989, aiming to create a less gassy lager more suitable for drinking with curry and other foods. In 1999, the company diversified into wine.
Bilimoria is a proponent of socially responsible business, which he says must run right though the company to have any effect.
Karan is the Deputy President of the London Chamber of Commerce and Industry, he is also the Representative Deputy Lieutenant for the London Borough of Hounslow.
In 2005, he became Chancellor of Thames Valley University- the United Kingdom's youngest university chancellor at the time.
In 2006, he was chosen as a cross-bench life peer with the title Baron Bilimoria, of Chelsea in the Royal Borough of Kensington and Chelsea by the House of Lords Appointments Commission, becoming the first-ever Parsi in the House of Lords.
In 2008 he was awarded the Pravasi Bharatiya Samman by the President of India.
Web : http://en.wikipedia.org/wiki/Karan_Bilimoria